SEO For Startups. Guide To Position Your Business

Are you a startup and want to position your business? At the ikeszain SEO agency we bring you the best SEO guide for startups or newly created companies.

These small companies, when starting out, are not usually a recognized brand, so search engine positioning becomes an attractive strategy, focusing on the so-called “non-brand” searches.

It’s easy to explain. “Non-brand” searches are those words that the user types in the search engine and that do not include any brand, whether known or not: “buy a car”, “€300 phones”, “online loans” are some examples.

SEO for Startups can provide multiple benefits, including greater “non-brand” traffic, improving the visibility of this new brand and, of course, customers or sales.

In this post, we will explain step by step how SEO should be optimized for international and national startups.

What is a startup and how do we improve its weak points?

A startup is a newly created company aimed at offering a new product or service and that focuses on innovation and growing and scaling quickly.

As a general rule, a startup does so with the intention of creating a unique product or service in the market.

Although they have some drawbacks such as lack of financial resources, uncertainty and competition.

How can SEO for startups change these pain points?

An Internet presence is key for companies since they increase their income, their visibility and grow their brand.

One of the first steps as a growing company should be to draw up a marketing strategy and, more specifically, an SEO positioning strategy.

But, as we have said before, a startup has limited resources, so it must direct these resources correctly.

SEO for startups is a great investment that in the long term will be much more profitable for the company than a multitude of advertising campaigns.

Advantages of SEO for startups

  • Online visibility: In a digital world, most people begin their purchasing or information process through search engines. If your startup is not found in the first relevant search results, you are missing the opportunity to reach your target audience.
  • Organic traffic:  SEO strategies for startups help increase qualified traffic to your website. This means that users interested in the products or services you offer will visit your page.
  • Long-term profitability: Although SEO shows results, as a general rule, within 4-12 months of starting the strategy, compared to marketing strategies with ads, it can be much more profitable in the long term. Once your website ranks, you will get organic and quality traffic.
  • Authority and trust: Appearing in the first search results can increase the credibility of your startup. Users tend to trust websites they find organically more.
  • Target audience: SEO for startups allows you to know which keywords users search for your products or services and guide the content around them. This means that you are reaching directly to the people who are looking for what you offer.
  • Sustained growth over time: As your startup grows and evolves, continuous SEO work will allow you to continue attracting new clients and maintaining a solid online presence.
  • Outperform the competition: In a competitive market, SEO for startups can make the difference compared to your competition. If your competitors are investing in SEO and you are not, they are likely to keep the majority of customers.
  • SEO Analytics: SEO analysis and tracking tools offer you very valuable information about how users interact with your website. This allows you to adjust and optimize your strategy based on real data.
  • Long-term positioning: Constant and careful work on SEO can build an online presence and visibility that lasts over time, unlike other marketing strategies that can be more ephemeral.
  • Scalability: As your startup grows, SEO can remain a scalable tool. As you add new products or services, you’ll be able to adapt your keyword and content strategy to meet the changing needs of your audience.

How to do SEO for Startups

Before starting with an  SEO strategy  we should check the type of website we have and its current status.

Therefore, we will begin by carrying out a  complete SEO audit  that includes technical part, content and internal and external links.

Added to this is a study of your competition and keyword research, that is, what is the way in which your target audience searches for services or products that you offer in the market.

However, if your product or service is unique in the market, then we recommend carrying out other strategies aimed at increasing brand awareness and awareness.

After this, it is the turn to create quality content that responds to the user’s search intention. At this point we differentiate between  On-Page SEO and Off-Page SEO.

In summary, if we follow an SEO guide for Startups we would have this path:

  1. Complete SEO audit
  2. Competitor analysis
  3. Keyword Research
  4. On-Page SEO
  5. Off-Page SEO
  6. Technical SEO
  7. Web analytics to measure results.

You cannot close an  SEO strategy  for startups without having previously verified the results with web analytics tools.

To proceed with this guide it is necessary to have appropriate SEO tools   for each process.

Here comes the big question that many people who are starting a startup ask: Is it better to invest in SEO or learn on your own?

An investment in a web positioning service for startups is always going to be a better option than starting that learning process from scratch.

A  professional SEO consultant  or a web positioning agency with previous experience will already have prepared strategies and a multitude of tools.

In addition, you will be able to invest time in other equally relevant issues. Let’s remember: starting a startup requires resources, which are limited, but also time.

In short, hiring an SEO specialist for startups means less investment, less risk and a greater probability of success.

SEO Guide for Startups

In this SEO  guide  for startups we are going to follow the itinerary that we have mentioned before.

In addition, we will add some tips that are known as best  SEO  for startups internationally.

This  SEO  guide for startups has the most up-to-date strategies and practices.

SEO audit

Before starting optimization strategies, it is important to perform a complete SEO audit to evaluate the current state of the website.

The most used tools are Screaming frogs, SEMRush and Search Console.

On the one hand, the indexing, sitemap, urls and the most technical part of the website must be analyzed.

Then, look at the content, traffic, best urls, positioned keywords, lost keywords, loading speed, structured data or heading hierarchy.

In general, an analysis of content, web architecture and internal linking  must be carried out that includes each part of the web page.

When the audit has been carried out, a strategy is created that optimizes the weakest points, repairs what we have found broken and improves what is correct.

Each website is different and therefore each strategy is personalized, making an audit before starting vitally important.

On-Page SEO

Once the audit has been carried out, it is time to optimize the content and internal structure of the website.

Keyword optimization

Doing research on relevant keywords is very important to know which words are being attacked and which are important but do not appear on the website.

These keywords must appear throughout the content: titles, headings, links, meta-descriptions and so on.

But, without going overboard! Our advice is always to create content by and for the user, not for search engines.

Always distributed with sense, in different urls and in a natural way (without excesses).

Titles, meta-description and CTR

CTR is the percentage that calculates how many people click on the website when that page appears in the search results (SERP).

It is very important to optimize the CTR within SEO for startups because it is the best way to attract attention among all the results that will be shown to the user.

To do this, you must optimize the title, meta description and images.

The titles must be attractive and descriptive and include the keyword you want to position. The description can be persuasive or merely descriptive.

Friendly URLs and internal linking

It is recommended that URLs be in lower case, include the keyword, be brief, direct and descriptive.

Internal linking within a website is important both for a startup and for any web project, since you are indicating to search engines like Google which are the most relevant pages on your website.

It is important to use good and varied anchor text as well as a natural and intelligent distribution of authority.

Image weight optimization

Web positioning through images is often undervalued. And Google Images is one of the largest search engines in the world.

For a business that is just starting out, using your own images instead of free image banks can make all the difference.

Preparing informative images with the brand logo will increase its positioning among other images.

Don’t forget to optimize the alt text of each image with a brief description, including the keyword whenever applicable.

Off-Page SEO

In Off-Page SEO we will focus mainly on the link profile, this is the set of links from other websites that point to our page.

And the links must be obtained naturally, mostly include the name of the brand and link from websites thematically related to the startup’s website.

In this way we manage to increase our authority on the Internet. But  how do you increase that authority? Get other well-known brands to talk about you through links.

Technical SEO

The content can be very valuable but it requires having an optimized technical part to be able to appear in the SERPs. That is, regardless of the type of web technology you use, search engine bots or crawlers must be able to crawl and index your website.

Within SEO for startups, we recommend working on:

  • Loading speed

The speed of an optimized web page can improve the user experience, reduce the bounce rate and increase the conversion rate.

  • Responsive design

Adapting the content of the website to mobile phones and tablets is a must, not a recommendation.

  • Have an SSL certificate or secure website

Web Analytics

SEO  for startups begins with an audit and should be periodically closed with a report on changes and strategy . 

This way you can assess the growth in online visibility, if there is an increase in traffic and consequently in sales or customers.

For this, there are many web analytics tools, such as Google Analytics, Google Search Console, Ahrefs or Sistrix.

Normally, SEO strategy reports are quarterly or monthly but it depends on the strategy applied.

And remember: as with other projects, the impact of an SEO strategy for startups is not immediate. As it is a new domain, the results usually appear between 4 months and a year.

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